Start with the goal
If the aim is awareness, a boosted post may be a quick way to reach more people. When the goal is leads or sales, campaign setup and measurement matter more.
Targeting and testing
A planned ad campaign lets you choose an objective, build audiences, test creatives and track what happens after someone clicks.
Know what worked
Look beyond likes and impressions. Compare the enquiries and sales generated with the money spent so that the next campaign improves.
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